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PROFESSIONAL HISTORY

September 2015- Present

HBO Multicultural Marketing

 Brand Director

Responsible for developing an audience-first brand strategy, designed to tap into the undermarketed but highly crucial audience of bilingual, millennial Latinos eager to find entertainment to fit their 200% life (100% Latino + 100% American).

May 2013- September 2015

HBO Multicultural Marketing

Manager

Responsible for all network campaigns and program promotions targeted to the Latino audience across multiple platforms (print, radio, television, digital, social media, and public relations).

AWARDS AND RECOGNITIONS

EDUCATION

State University of New York at New Paltz, New Paltz, NY

Bachelor of Science in International Business, December 2002 


Awards: Dean’s List eight semesters; Educational Opportunity Program Academic Achievement Award; Hispanic Scholarship Award; EOP Study Abroad Scholarship recipient.

Study Abroad (January – June 2001): Centre de Linguistique Appliquee de Besancon, France.

Work Study: Self-funded 80% of college tuition through loans, work, and scholarships. Worked 20 hours/week.

February 2010- May 2013

HBO Domestic Network Distribution,  

Associate Marketing Manager

Responsible for development and implementation of provider-specific acquisition and retention marketing campaigns relating to Segment marketing.

April 2009- November 2009

Synapse Group, Inc. 

Marketing Manager 

Developed, managed and executed key phone and retail marketing projects that enhanced marketing programs and drove new business.

December 2007- January 2009

Reader's Digest, Inc. 

Senior Marketing Manager

Ensured client satisfaction by coordinating internal resources to meet objectives.  Managed day-to-day workflow, including RFP's, added value programs, presentations and other requests. Developed custom integrated marketing presentations and programs for Reader’s Digest, ReadersDigest.com and Selecciones.

December 2004- December 2007

The Parenting Group, Inc. 

Associate Marketing Manager

Partnered with sales reps to respond to RFPs, offering and executing merchandising, and troubleshooting any client problems. Presented proposals to selected clients such as Neutrogena, Kraft, Mott’s, Pepperidge Farm and others.

EX-AWARDS 

  • Best Entertainment Activation - HBO Latino Series, El Hipnotizador (2017)

MOSAIC IMAGE AWARDS

  • Media Image Award - Advocacy, Habla y Vota (2017)​

​NY FESTIVALS AWARDS

  • Documentary/Information Program Bronze Medal, Yandel Concert Special  (2017)

  • Documentary/Information Program Finalist, Habla y Vota (2017)

FIP AWARDS (Festival Iberoamericano de Promociones y Eventos)

  • Best Promotional Marketing Idea - HBO Latino Series, El Hipnotizador (2016)

THE FAXIES

  • Best PR & Marketing - HBO Latino Concert, Carlos Santana, Live it to Believe It (2015)

NAMIC EMMA AWARDS

  • Digital Campaign - HBO Latino Concerts, Carlos Santana (2014)

  • Social Media - HBO Latino Concerts, Carlos Santana (2014)

  • Documentary - HBO Latino Concerts, Carlos Santana (2014)

  • Philanthropic- HBO Latino Concerts, Carlos Santana (2014)

CLIO AWARDS

  • Music Integrated Campaign Shortlist- Romeo Santos Second Screen Experience (2014)​

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