top of page

 

 

 

 

 

 

 

 

 

​
 
PROFESSIONAL HISTORY

September 2015- September 2023

HBO | Max

 Brand + Consumer Marketing, Director

Led strategy on 62+ campaigns for the Latinx audience, overseeing end-to-end execution across events, PR, content, social, and influencers. Received executive producer credits for 10+ productions.

  • Spearheaded the launch of a groundbreaking social-first, audience initiative. 

  • Maximized talent and filmmaker support to boost media relations|press pickup.

  • Drove paid media strategy to amplify reach, awareness, and engagement for culturally-relevant programming. 

  • Established evergreen partnership opportunities.

  • Provided decisive leadership and strategic guidance.

  • Led executive decision-making processes as a key stakeholder.

  • Produced 14 award-winning, high-impact marketing campaigns.

May 2013- September 2015

HBO 

Consumer Marketing, Manager

Delivered large-scale, strategic, multicultural marketing campaigns from initial ideation, concepting, and positioning through the production and delivery of advertising and marketing. Defined and improved HBO Latino’s social media strategy to adapt to ever-changing guidelines, technology, and creative executions.

​

  • Optimized and cultivated trusted working relationship with Programming, PR, Legal, Research, Finance, Digital and Creative Services, in addition to outside vendors with expertise in multicultural targeted marketing.

​​

February 2010- May 2013

HBO Domestic Network Distribution,  

Associate Marketing Manager

Delivered quarterly affiliate campaigns | promotions that met goals and strategies for the various providers. Contributed to planning meetings with affiliates to determine their print, media, digital, social media, and POS strategies for their segment market outreach.

April 2009- November 2009

Synapse Group, Inc. 

Marketing Manager 

Developed, managed and executed key phone and retail marketing projects that enhanced marketing programs and drove new business.

December 2007- January 2009

Reader's Digest, Inc. 

Senior Marketing Manager

Managed day-to-day workflow, including RFP's, added value programs, presentations, and other requests. Developed custom integrated marketing presentations and programs for Reader’s Digest, ReadersDigest.com and Selecciones.

December 2004- December 2007

The Parenting Group, Inc. 

Associate Marketing Manager

Partnered with sales reps to respond to RFPs, offering and executing merchandising, and troubleshooting clients problems. Presented proposals to selected clients such as Neutrogena, Kraft, Mott’s, Pepperidge Farm and others.

AWARDS AND RECOGNITIONS

EDUCATION

State University of New York at New Paltz, New Paltz, NY

Bachelor of Science in International Business, December 2002 


Awards: Dean’s List eight semesters; Educational Opportunity Program Academic Achievement Award; Hispanic Scholarship Award; EOP Study Abroad Scholarship recipient.

​

Study Abroad (January – June 2001): Centre de Linguistique Appliquee de Besancon, France.

Work Study: Self-funded 80% of college tuition through loans, work, and scholarships. Worked 20 hours/week.

CLIO AWARDS

  • Interactive Augmented Reality Mural Experience, Warrior (2023)

  • Music Integrated Campaign Shortlist- Romeo Santos Second Screen Experience (2014)​

​

SHORTY IMPACT AWARDS

  • Extended Reality, Event and Experiential, HBO Series, Warrior (2023)

​

THE TELLY AWARDS

  • Social Video Promotion, HBO Comedy, Ian Lara: Romantic Comedy (2023)

 

EX-AWARDS 

  • Best Multicultural Event  Campaign - Tokyo Vice (2023)

  • Best Entertainment Activation - HBO Latino Series, El Hipnotizador (2017)

​

RAGAN PR DAILY AWARDS

  • Influencer Event, HBO Max, Gordita Chronicles (2022)​

​

MOSAIC IMAGE AWARDS

  • Media Image Award - Advocacy, Habla y Vota (2017)​

​

​NY FESTIVALS AWARDS

  • Documentary/Information Program Bronze Medal, Yandel Concert Special  (2017)

  • Documentary/Information Program Finalist, Habla y Vota (2017)

​​

FIP AWARDS (Festival Iberoamericano de Promociones y Eventos)

  • Best Promotional Marketing Idea - HBO Latino Series, El Hipnotizador (2016)

​

THE FAXIES

  • Best PR & Marketing - HBO Latino Concert, Carlos Santana, Live it to Believe It (2015)

​

NAMIC EMMA AWARDS

  • Digital Campaign - HBO Latino Concerts, Carlos Santana (2014)

  • Social Media - HBO Latino Concerts, Carlos Santana (2014)

  • Documentary - HBO Latino Concerts, Carlos Santana (2014)

  • Philanthropic- HBO Latino Concerts, Carlos Santana (2014)​

bottom of page