Consumer Marketing Leader
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PROFESSIONAL HISTORY
September 2015- September 2023
HBO | Max
Consumer Marketing, Director
Led the development and execution of strategic marketing initiatives across 62+ campaigns, achieving significant increase in audience penetration, content viewership, social engagement, and audience reach. Received executive producer credits for 10+ productions.
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Implemented Targeted Growth Marketing Initiatives
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Spearheaded the launch of a groundbreaking social-first, audience initiative
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Forged Strategic Multicultural Partnerships
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Leveraged talent and filmmaker support to boost media relations|press pickup.
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Maximized Agency Performance
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Drove Paid Media Strategy to Enhance Reach and Engagement
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Managed Multi-Million Dollar Marketing Budgets
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Produced 14 award-winning, high-impact marketing campaigns.
May 2013- September 2015
HBO
Consumer Marketing, Manager
Delivered large-scale, strategic, multicultural marketing campaigns from initial ideation, concepting, and positioning through the production and delivery of advertising and marketing. Defined and improved HBO Latino’s social media strategy to adapt to ever-changing guidelines, technology, and creative executions.
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Optimized and cultivated trusted working relationship with Programming, PR, Legal, Research, Finance, Digital and Creative Services, in addition to outside vendors with expertise in multicultural targeted marketing.
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February 2010- May 2013
HBO Domestic Network Distribution, Associate Marketing Manager
Delivered quarterly affiliate campaigns | promotions that met goals and strategies for the various providers. Contributed to planning meetings with affiliates to determine their print, media, digital, social media, and POS strategies for their segment market outreach.
April 2009- November 2009
Synapse Group, Inc. Marketing Manager
Developed, managed and executed key phone and retail marketing projects that enhanced marketing programs and drove new business.
December 2007- January 2009
Reader's Digest, Inc.
Senior, Integrated Marketing Manager
Managed day-to-day workflow, including RFP's, added value programs, presentations, and other requests. Developed custom integrated marketing presentations and programs for Reader’s Digest, ReadersDigest.com and Selecciones.
December 2004- December 2007
The Parenting Group, Inc.
Associate, Integrated Marketing Manager
Partnered with sales reps to respond to RFPs, offering and executing merchandising, and troubleshooting clients problems. Presented proposals to selected clients such as Neutrogena, Kraft, Mott’s, Pepperidge Farm and others.
AWARDS AND RECOGNITIONS
EDUCATION
State University of New York at New Paltz, New Paltz, NY
Bachelor of Science in International Business, December 2002
Awards: Dean’s List eight semesters; Educational Opportunity Program Academic Achievement Award; Hispanic Scholarship Award; EOP Study Abroad Scholarship recipient.
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Study Abroad (January – June 2001): Centre de Linguistique Appliquee de Besancon, France.
Work Study: Self-funded 80% of college tuition through loans, work, and scholarships. Worked 20 hours/week.
REGGIE AWARDS
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XR- Extended Reality & Beyond, Warrior (2024)
CLIO AWARDS
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Interactive Augmented Reality Mural Experience, Warrior (2023)
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Music Integrated Campaign Shortlist- Romeo Santos Second Screen Experience (2014)​
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SHORTY IMPACT AWARDS
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Extended Reality, Event and Experiential, HBO Series, Warrior (2023)
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THE TELLY AWARDS
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Social Video Promotion, HBO Comedy, Ian Lara: Romantic Comedy (2023)
EX-AWARDS
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Best Multicultural Event Campaign - Tokyo Vice (2023)
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Best Entertainment Activation - HBO Latino Series, El Hipnotizador (2017)
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RAGAN PR DAILY AWARDS
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Influencer Event, HBO Max, Gordita Chronicles (2022)​
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MOSAIC IMAGE AWARDS
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Media Image Award - Advocacy, Habla y Vota (2017)​
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​NY FESTIVALS AWARDS
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Documentary/Information Program Bronze Medal, Yandel Concert Special (2017)
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Documentary/Information Program Finalist, Habla y Vota (2017)
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FIP AWARDS (Festival Iberoamericano de Promociones y Eventos)
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Best Promotional Marketing Idea - HBO Latino Series, El Hipnotizador (2016)
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THE FAXIES
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Best PR & Marketing - HBO Latino Concert, Carlos Santana, Live it to Believe It (2015)
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NAMIC EMMA AWARDS
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Digital Campaign - HBO Latino Concerts, Carlos Santana (2014)
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Social Media - HBO Latino Concerts, Carlos Santana (2014)
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Documentary - HBO Latino Concerts, Carlos Santana (2014)
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Philanthropic- HBO Latino Concerts, Carlos Santana (2014)​