Multicultural Marketing Professional
September 2015- Present
HBO Multicultural Marketing Brand Director
Responsible for developing an audience-first brand strategy, designed to tap into the undermarketed but highly crucial audience of bilingual, millennial Latinos eager to find entertainment to fit their 200% life (100% Latino + 100% American).
May 2013- September 2015
HBO Multicultural Marketing Manager
Responsible for all network campaigns and program promotions targeted to the Latino audience across multiple platforms (print, radio, television, digital, social media, and public relations).
AWARDS AND RECOGNITIONS
EDUCATION
State University of New York at New Paltz, New Paltz, NY
Bachelor of Science in International Business, December 2002
Awards: Dean’s List eight semesters; Educational Opportunity Program Academic Achievement Award; Hispanic Scholarship Award; EOP Study Abroad Scholarship recipient.
Study Abroad (January – June 2001): Centre de Linguistique Appliquee de Besancon, France.
Work Study: Self-funded 80% of college tuition through loans, work, and scholarships. Worked 20 hours/week.
February 2010- May 2013
HBO Domestic Network Distribution, Associate Marketing Manager
Responsible for development and implementation of provider-specific acquisition and retention marketing campaigns relating to Segment marketing.
April 2009- November 2009
Synapse Group, Inc. Marketing Manager
Developed, managed and executed key phone and retail marketing projects that enhanced marketing programs and drove new business.
December 2007- January 2009
Reader's Digest, Inc. Senior Marketing Manager
Ensured client satisfaction by coordinating internal resources to meet objectives. Managed day-to-day workflow, including RFP's, added value programs, presentations and other requests. Developed custom integrated marketing presentations and programs for Reader’s Digest, ReadersDigest.com and Selecciones.
December 2004- December 2007
The Parenting Group, Inc. Associate Marketing Manager
Partnered with sales reps to respond to RFPs, offering and executing merchandising, and troubleshooting any client problems. Presented proposals to selected clients such as Neutrogena, Kraft, Mott’s, Pepperidge Farm and others.
EX-AWARDS
Best Entertainment Activation - HBO Latino Series, El Hipnotizador (2017)
MOSAIC IMAGE AWARDS
Media Image Award - Advocacy, Habla y Vota (2017)
NY FESTIVALS AWARDS
Documentary/Information Program Bronze Medal, Yandel Concert Special (2017)
Documentary/Information Program Finalist, Habla y Vota (2017)
FIP AWARDS (Festival Iberoamericano de Promociones y Eventos)
Best Promotional Marketing Idea - HBO Latino Series, El Hipnotizador (2016)
THE FAXIES
Best PR & Marketing - HBO Latino Concert, Carlos Santana, Live it to Believe It (2015)
NAMIC EMMA AWARDS
Digital Campaign - HBO Latino Concerts, Carlos Santana (2014)
Social Media - HBO Latino Concerts, Carlos Santana (2014)
Documentary - HBO Latino Concerts, Carlos Santana (2014)
Philanthropic- HBO Latino Concerts, Carlos Santana (2014)
CLIO AWARDS
Music Integrated Campaign Shortlist- Romeo Santos Second Screen Experience (2014)