Jessica Vargas

Accomplished, passionate, bilingual Marketing leader recognized for excellence, offering strategic expertise in consumer marketing, audience development, and advertising + promotion Fortune 500 enterprises. 

 

An expert in understanding the needs and preferences of individual consumers, with a specialty in multicultural marketing, and skilled in crafting compelling go-to-market (GTM) strategies, managing and executing award-winning campaigns, leading incubator initiatives, and cultivating partnerships with brands and content creators. 

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Proficient in leading cross-functional internal and external teams, with over a decade of experience guiding a team to establish itself as the Center of Excellence for the brand. Instrumental in developing dedicated and targeted brand programs and initiatives.

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Notable Accomplishments and Recognition

• Named Top 10 Women in Events by Event Marketer in 2021

• Created first-ever Latino Comedy competition for up and coming comedians on HBO for four years

• Partnered with DE+I team to create a diverse incubator program, Pa'lante! Promise, to support Latino creatives 

• Recipient of Imagen’s 2022 Influential Latinos in Media