Jessica Vargas

Accomplished, passionate, bilingual Marketing leader recognized for excellence, offering strategic expertise in consumer marketing, audience development, and advertising and promotion for Fortune 500 enterprises such as HBO and Time Warner.

 

An expert in understanding the needs and preferences of individual consumers, with a specialty in multicultural marketing, and skilled in crafting compelling go-to-market (GTM) strategies, managing and executing award-winning integrated campaigns, cultivating partnerships and driving audience growth, reach, and penetration. 

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Proficient in leading cross-functional internal and external teams, with over a decade of experience guiding a team to establish itself as the Center of Excellence for the brand. Instrumental in developing dedicated and targeted brand programs and initiatives.

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Notable Accomplishments and Recognition

• Recipient of Imagen’s 2022 Influential Latinos in Media

• Named Top 10 Women in Events by Event Marketer in 2021

• Created first-ever Latino Comedy competition for up and coming comedians on HBO for four years

• Partnered with DE+I team to create a diverse incubator program, Pa'lante! Promise, to support Latino creatives